Orange or red for a food campaign?

Orange for appetite and warmth, red for urgency and price. A menu or a product range usually looks better on orange; a flash sale is where red earns its keep.

Which orange is this?

The fill is #FF9500. Deeper, earthier oranges read as autumnal and premium; brighter ones read as sport and value. Any hex works in the picker.

Does it work for beauty?

For warm and bronzed ranges, yes. For anything where a shade has to be judged accurately, use a neutral ground instead — orange pushes every tone in the frame warm.

Home/Tools/Background Remover/orange background

Change your background to orange

Cut the product out and set it on a warm orange ground, in your browser, for free.

How to put your product on a orange background

Start from a photo

Click "Start from a photo" and pick a PNG or JPG of any size. The cutout runs in your browser, so the image is never uploaded to a server.

Keep the orange fill

Orange (#ff9500) is already selected once the background is gone. Swap it for any other colour with the swatches or the picker.

Download the result

Download a PNG with the background already composited in, ready for a listing, a deck or an ad.

When a orange background is the right call

Orange carries the energy of red with none of the alarm. It is a warm, appetising, physical colour, which is why food, sport and activity brands keep returning to it when a frame needs to feel like movement.

Works for

Food and takeaway, sports nutrition, outdoor and activity gear, autumn ranges, and any creative that should feel warm rather than urgent.

Watch out for

It is a warm cast on everything nearby. Skin tones go ruddy, white packaging goes ivory, and a cool-toned product placed on it can look like it belongs to a different set. Mind the pairing with red and pink in the same grid.

Orange or red for a food campaign?
Orange for appetite and warmth, red for urgency and price. A menu or a product range usually looks better on orange; a flash sale is where red earns its keep.
Which orange is this?
The fill is #FF9500. Deeper, earthier oranges read as autumnal and premium; brighter ones read as sport and value. Any hex works in the picker.
Does it work for beauty?
For warm and bronzed ranges, yes. For anything where a shade has to be judged accurately, use a neutral ground instead — orange pushes every tone in the frame warm.