Change your background to blue

Cut the product out and set it on a strong blue ground, in your browser, for free.

How to put your product on a blue background

1

Start from a photo

Click "Start from a photo" and pick a PNG or JPG of any size. The cutout runs in your browser, so the image is never uploaded to a server.

2

Keep the blue fill

Blue (#007aff) is already selected once the background is gone. Swap it for any other colour with the swatches or the picker.

3

Download the result

Download a PNG with the background already composited in, ready for a listing, a deck or an ad.

When a blue background is the right call

Blue is the colour brands pick when they want to look dependable rather than exciting. It is the default of tech, sport, finance and household goods, and it holds attention in a feed without the urgency that red brings.

Works for

Electronics, tools, sportswear, household products, and any ad where the frame has to look confident rather than discounted. Warm products — orange, yellow, wood, skin tones — pop hardest against it.

Watch out for

Blue is a cold cast. White packaging photographed against it can read grey-blue, and silver hardware picks up a tint that makes it look colder than the real thing. Check any white element in the frame after the fill.

Frequently Asked Questions

  • Which blue should I use?

  • Can I use a blue background on a product listing?

  • Why does my white product look blue-tinted?

Other background colours

Backgrounds are the easy part

Kive generates the whole product shot — scene, lighting and all — from photos of what you actually sell.