Is this the white background Amazon asks for?

Amazon asks for pure white — RGB 255, 255, 255 — on the main image of a listing, which is exactly the #FFFFFF this page fills with. Amazon also expects the product to fill about 85% of the frame, so crop after the fill rather than before it.

Why does my white product vanish?

Because nothing separates it from the ground any more. Either keep a soft contact shadow under the product, or use a light grey ground instead — grey holds the edge of a white product while still reading as neutral.

Can I download it as a JPG?

The download is a PNG with the white already composited in, which every marketplace accepts. Convert it to JPG afterwards if a feed specifically demands one; the pixels are identical either way.

Home/Tools/Background Remover/white background

Change your background to white

Cut the product out and drop it on a clean white ground, in your browser, for free.

How to put your product on a white background

Start from a photo

Click "Start from a photo" and pick a PNG or JPG of any size. The cutout runs in your browser, so the image is never uploaded to a server.

Keep the white fill

White (#ffffff) is already selected once the background is gone. Swap it for any other colour with the swatches or the picker.

Download the result

Download a PNG with the background already composited in, ready for a listing, a deck or an ad.

When a white background is the right call

White is the default ground of e-commerce because it removes every question except the product. Amazon requires the main image of a listing to sit on a pure white background — RGB 255, 255, 255 — and most other marketplaces either ask for the same thing or accept it without comment, which makes one white export the safest file in a product folder.

Works for

Main listing images, marketplace feeds, comparison grids and anywhere a product has to read next to competitors without its setting arguing for it. Coloured, textured and dark products all separate cleanly from white.

Watch out for

White products disappear into it. A white bottle, a cream garment or a silver case needs a soft shadow or a faint edge to stay a shape rather than a silhouette — check the export at full size before it goes on a listing.

Is this the white background Amazon asks for?
Amazon asks for pure white — RGB 255, 255, 255 — on the main image of a listing, which is exactly the #FFFFFF this page fills with. Amazon also expects the product to fill about 85% of the frame, so crop after the fill rather than before it.
Why does my white product vanish?
Because nothing separates it from the ground any more. Either keep a soft contact shadow under the product, or use a light grey ground instead — grey holds the edge of a white product while still reading as neutral.
Can I download it as a JPG?
The download is a PNG with the white already composited in, which every marketplace accepts. Convert it to JPG afterwards if a feed specifically demands one; the pixels are identical either way.