UGC video ads with your product in hand
Phone-shot, talking-to-camera ads for TikTok, Reels and Shorts, made from your product photos. Vertical from the start, with sound, and a new hook whenever you need one.
UGC-style ads from the Kive library
Selfies with the product, shelfies and casual at-home shots. Remix any of them with your own product, then turn it into a video.
The creator ad, without booking a creator
The ads that win in-feed rarely look like ads: someone in a real room holds the product up to their phone and says one honest line. Getting enough of them to test is the hard part. Every new hook means another creator brief, another shipment and another week of waiting.
Kive makes that format from what you already have. Save your product once, start from a UGC look in the Ideas library or a plain description, and the Kive Agent turns it into a 4 to 15 second vertical video with the person talking, ambient sound and your actual product in their hand. Change the first line, the person or the room, and render the next take.
How a UGC ad gets made in Kive
- 1Save your product: one to four clean photos, once. Every image and video is anchored to them, so the label and packaging stay yours.
- 2Pick the setup: remix a UGC look from the Ideas library, like a bedroom selfie, a bathroom shelfie or a kitchen counter, or describe the scene to the Agent.
- 3Write the line: put what the person says in quotes, keep the hook in the first two seconds, and turn sound on.
- 4Render and test: get a 9:16 clip, then change the hook, the creator or the setting for the next take and let the ad platform pick the winner.
Three UGC ads, made in Kive
Each one started as a UGC-style ad in the Ideas library, remixed with a saved product, then rendered as a 10-second 9:16 clip with sound. Tap a clip to hear it.
Talking to camera: a bedroom selfie where she shows an amber serum bottle and how she applies it.
First sip: she cracks a silver can open on camera, drinks and reacts.
Swatch on camera: she shows a red lipstick to the lens, then puts it on.
What the format needs, built in
The parts of a creator ad that make it work in-feed, made from product photos and a short brief.
Vertical from the start
Clips render in 9:16 at 4 to 15 seconds, so nothing gets cropped out of a landscape shot after the fact.
Your product, not a lookalike
Generations are anchored to your saved product photos, so shape, color and label carry into the clip. Check each take before it runs.
People who talk
Turn sound on and put the line in quotes: the person says it on camera, with room tone and handling sounds around it.
The same creator, every take
Make a character model from one to three photos and call it by name, so one face carries a whole series of ads.
Start from a UGC look
The Ideas library holds UGC-style ads and looks: selfies with the product, shelfies, hands on a counter. Remix one with your product as the first frame.
Hooks at test volume
Keep the scene and change the opening line, or keep the line and change the room. Each take is a new clip in the same chat.
Start from a prompt
Three UGC formats to adapt. Open one in Kive with the prompt filled in; nothing renders until you send it.
Talking to camera
Make a 10-second vertical 9:16 UGC video of my product, with sound. A woman in her late twenties films herself on her phone in a lived-in bedroom: natural window light, slight handheld shake. In the first two seconds she holds the product up to the lens and says: "Okay, I have to show you this." Then one short line on how she uses it. No captions, no on-screen text, no music. Ask me which product to use.
Hands-only unboxing
Make a 10-second vertical 9:16 hands-only unboxing video of my product, with sound. No face on camera. Shot like someone filming on their phone over a kitchen counter: slight shake, window light. The box opens in the first two seconds, then a close-up of the product in hand, turned once toward the camera. Natural sounds only, no captions, no music. Ask me which product to use.
POV in use
Make a 10-second vertical 9:16 POV video of my product in use, with sound. Shot from the shopper's point of view, handheld on a phone, in an everyday bathroom or kitchen. Hook in the first two seconds, then the product doing its job up close. No face, no captions, no music. Ask me which product to use.
“For our New Year's campaign on Instagram, a photographer called me asking where we found the models. Every single image was made in Kive.”
Florian Reinhart, Senior Marketing Manager, Braun Büffel
Read the Braun Büffel storyCommon questions
More ways to use Kive
Product video ads from the photos you already have
Turn a saved product into a short commercial: a scene from the Ideas library, camera motion and sound, in every ratio from 9:16 Stories to 16:9 YouTube.
Beauty and skincare ads with the packaging kept true
Still lifes, on-model shots and short video for skincare, makeup and fragrance, made from the product photos you have. The bottle, the cap and the label stay yours.
Social media content for every product, every week
Lifestyle posts, on-model shots and short Reels for Instagram, TikTok and Pinterest, made from the product photos you have. One look, the whole catalog.
AI fashion models wearing your products
Turn product shots into on-model photos and video with consistent AI models. No casting, no studio, no reshoots.
Your first UGC ad is one product photo away
Save a product, pick a UGC look and render a vertical clip with sound.