# Terms of Service for Kive

Last updated: October 26, 2026

## 1. GENERAL INFORMATION ABOUT KIVE

Kive is a platform for media asset hosting and management, collaboration, data enrichment, smart discovery and search provided by To Labs AB ("**we**", "**us**" or "**our**"). These terms of service for Kive (the "Terms") form a binding agreement between you, whether you are a user or a customer ("you"), and us regarding the use of and access to the services described herein.

By creating an account on our website ([https://kive.ai](https://kive.ai)) (the "**Website**") and using the Services (as defined below) you warrant to us that you have read and understood the Terms and agree to be bound by these Terms, our [Privacy Policy](https://kive.ai/privacy) and [Acceptable Use & Content Guidelines](https://kive.ai/docs/other/content-guidelines). You warrant to us that you have the authority and legal capacity to enter into a legally binding agreement with us on behalf of the company you represent. If you do not agree to these Terms, you must not create an account or use the Services.

If you have any questions or would like to reach out to us, you may contact us through the chat at our Website or by email at team@kive.ai ("**Contact Information**").

## 2. WHAT SERVICES ARE PROVIDED BY KIVE?

### The Services

At Kive, we are on a mission to empower creators with better tools. Kive is a platform for media asset hosting and management, data enrichment, smart discovery and search (the "**Services**"). We automatically organize your content, make it searchable and discoverable in a range of ways, enable collection in boards and projects, and sharing of assets across teams and with collaborators. We suggest similar content within your own assets and may suggest content or topics you might be interested in exploring. We make presenting ideas and assets easy to your team and people outside your workspace. We also suggest people you might want to connect with.

More information about the Services and the different subscription plans we offer can be found at [https://kive.ai/pricing](https://kive.ai/pricing).

Subject to your compliance and performance in accordance with these Terms, we hereby grant you a non-exclusive, revocable and non-transferable right to access and use the Services solely for your internal business operations during the term of the Subscription Period (as defined below in section 6), as applicable.

### Sharing Content

Depending on the settings of your account, certain features of the Services allow you to share and make available Content (as described below) and other information with other users ("**Make Available**"). The Content and other material in your workspace is private unless you choose to share them with other users through the settings of your account. It is your responsibility to manage the visibility and settings of your account.

### Authorized Users

Subject to the subscription plan you sign up for, you may have the right to permit employees and other persons who are authorized by you to use the Services and other materials provided in conjunction with the Services ("**Authorized Users**"). You, as a customer, undertake and warrant that you at all times shall remain liable for the Authorized Users' use of the Services. You shall notify us immediately upon learning of any unauthorized use of the Services or any other breach of security.

### Availability of the Services

The Services are provided "as is" and "as available" and we use commercially reasonable efforts to make the Services available 24/7. We do not warrant that the Services will be uninterrupted or error free. We are committed to performing continuous changes to and updates to the Services in order to improve them. We shall be entitled to update, amend and modify the Services, provided that the performance or functionality does not decrease in any material way as a consequence of such changes. We may have to suspend the Services in order to i) deal with technical problems or make minor technical changes; or ii) update changes to the Services to reflect changes in applicable laws and regulatory requirements.

We will contact you in advance in case we need to suspend the supply of any Services, unless there is an urgent problem that we need to fix. You are solely responsible for your use of the Service. If you experience service interruptions or detect a technical error in the Services, you can report the problem as a defect in accordance with the below complaint procedure. In the event that you consider the Services to be defective, you may make a complaint by using any of our Contact Information. You have to make the complaint within reasonable time (within two (2) months will always be considered as reasonable). You cannot make complaints in relation to defects discovered more than three (3) years after the completion of the Services.

We host our Services through third-party infrastructure providers and implement reasonable security measures to protect your Content. Such security measures include for example access control and back-up execution. We are not liable for any loss of Content and we advise you to always keep your own backup. We do not take any responsibility with regards to the validity of Content provided by you. We are not responsible for interruptions, limitations, or malfunctions caused by any external systems or integrations that the Services depend on.

## 3. HOW TO SET UP AN ACCOUNT & SUBSCRIPTION

In order to be able to use the Services, you (and the Authorized Users, if applicable) must create an account. An account is personal, and you may not transfer or give access to your account to others. Once an account has been created, and payment has been made (where prepayment is required), the Services will be available and ready to use.

You can choose to use the free-of-charge, limited version of the Services or to pay for the Services, which enable more functionality, features, and users, etc. You can find out more about our subscription plans, pricing, and how to set up a subscription under "Subscription" in section 6 below and at [https://kive.ai/pricing](https://kive.ai/pricing).

## 4. WHAT ARE YOUR OBLIGATIONS?

### Your use of the Services

When you use the Services:

you must always comply with these Terms and all applicable laws, regulations and public orders;

you agree to comply with all instructions and recommendations provided by us from time to time and you understand that we are not responsible for any activities or legal consequences of your use of the Services;

you must maintain the security of account credentials and promptly report to us any suspected unauthorized access to, or use of, your accounts. Should you suspect that your account or your credentials have been or are being used by a third party, you must contact us immediately by using any of our Contact Information;

you shall not access the Services other than through interfaces provided by us and as otherwise expressly authorized under these Terms;

you shall not use the Services for any purpose that infringes, misappropriates, or otherwise violates any intellectual property right or other right of any third party;

you shall not copy, modify, reverse engineer, decompile, create derivative works from, or otherwise attempt to identify, discover, or obtain any source code, underlying algorithms, or technical information of the Services, except to the extent expressly permitted by mandatory law; and

you shall not access, upload, store, or transmit any viruses, malicious code, spam, or material that is unlawful, abusive, obscene, misleading, harmful or otherwise inappropriate.

In addition to the above, you are strictly prohibited from using the Services to create, upload, store, transmit, share, or distribute any Content that is, in our sole discretion, unlawful, harmful, offensive, obscene, hateful, discriminatory, sexually explicit, or otherwise inappropriate or objectionable. This includes, without limitation, any information and Content that generate or disseminate false information and/or Content, including deepfakes or similar. We reserve the right, at any time and without prior notice, to remove or disable access to any Content or other material or information that violates these Terms, our Acceptable Use & Content Guidelines ([https://kive.ai/docs/other/content-guidelines](https://kive.ai/docs/other/content-guidelines)) or mandatory provisions by law, create risk for us, or is otherwise deemed inappropriate in our sole discretion. We further reserve the right to immediately suspend or terminate any user account found to be in violation of these Terms.

### Your provision of Content

The Services include functions for creating, generating, distributing, collaborating, uploading and storing files, data, text, graphics, photographs, sound, video, messages, tags and other material and information that you and your Authorized Users provide or otherwise Make Available through the Services (collectively "**Content**"). You are entirely responsible for all Content and other actions made by you and your Authorized Users in your account.

By uploading Content to the Website, you warrant i) that you are the owner of the uploaded Content or; ii) that you are entitled to manage the Content in such a way that the Content or your use of the Content in no way violates any applicable legislation or any third party's rights. You may not use, upload, create, or distribute any Content that infringes or violates any third-party intellectual property rights, and shall immediately act if you suspect or become aware that Content is being used in a way that infringes any third-party intellectual property.

**Voices and likeness.** If you upload or record a voice, image, or other likeness of a real person, you confirm that you are that person or have their permission to use it in the way you use the Services. You may not use the Services to imitate a real person's voice or likeness without their consent, or to mislead others about who is speaking. We may remove such Content and suspend accounts that break this rule.

Any Content that you download, access or use from us or another user of the Services, is at your own risk and subject to these Terms and/or the terms accompanying such Content.

If you remove any Content from the Website, we may still need to keep your Content for a reasonable period of time for backup, archival, or audit purposes. Depending on the settings of your account and if you Make Available Content, we and our users may retain and continue to use, store, display, reproduce, modify, create derivative works, and distribute any of your Content available on the Website.

## 5. WHO OWNS WHAT?

### Our intellectual property rights.

We retain ownership of all of our intellectual property rights related to the Website and the Services, including all improvements to the Services. All materials that we produce, including the Website, design, code, graphics, interfaces, trademarks, and logo shall remain our exclusive property, or as the case may be, our sub-contractors' or third-party licensors'. You may not alter, reproduce, republish, license any of our proprietary materials, unless we expressly give you a written permission to do so. All rights not expressly granted are reserved and retained by us.

### Your Content.

To the extent permitted by law and subject to the rights granted under these Terms, you or an Authorized User, as the case may be, retain all rights, titles, and interests in and to the Content you submit, post, upload, or otherwise Make Available on the Website. We do not claim ownership of your Content.

### Limited license for Service operations.

In order to provide our Services to you, provide support and develop our Services, you grant us a worldwide, non-exclusive, royalty-free license to use, process, access, modify, copy, and store your data, Content and other material and information generated by using the Services.

### Extended license for sharing and collaboration.

When you choose to Make Available Content or generated material to other users or publicly through the Services, or create Content or material in collaboration with other users, you grant us and, in the case of collaborative Content, each collaborating user, a worldwide, non-exclusive, royalty-free license (irrevocable in the case of Content created in collaboration) to use, reproduce, prepare, modify, copy, distribute, publicly perform, publicly display, sublicence, and enable access to such Content and generated material as you enable through the settings of your account or in shared rooms on the Services.

### Input and Output

We use software, technology and artificial intelligence, to process your Content, which may include your input to the Services, such as descriptive and instructive text prompts, videos, images and other content ("**Input**"), and generate and return output based on such Inputs ("**Output**").

We do not claim ownership of any of your Inputs or Output. We do further not make any representation or warranty as to the legality, originality, accuracy, or fitness of any Output. You acknowledge and agree that: i) Output may contain errors, omissions, or third-party intellectual property; ii) your use of any Output is at your own risk and you are solely responsible for your use, distribution, or reliance on Output, including for compliance with applicable laws and third-party rights; and iii) we expressly disclaim any and all liability arising from or relating to Output.

You further acknowledge that Input and Output provided to and generated by the Services may be identical or substantially similar to Outputs generated for other users, and such similarity does not grant you any exclusivity or additional rights.

Due to the evolving and developing nature of the law around generative AI, we provide no warranties and do not guarantee or represent that you will be able to claim copyright ownership of any content, Input or Output or similar material generated using the Services in any jurisdiction, either in Sweden or any other jurisdiction in which you reside, noting each jurisdiction will have different laws and regulations; or that any copyright claim will not infringe on any third party intellectual property rights.

### Service data

All know-how, analytics, usage data, and insights derived from the operation and use of the Services, including aggregated and anonymized data (such as usage logs, performance metrics, and insights), shall be owned exclusively by us. We, or our third-party licensors as applicable, may freely use, generate, collect, store, process, transfer and analyze such data for the purposes of operating, maintaining, developing, and improving the Services, as well as other similar lawful purposes. No Content or personal data is disclosed in a non-anonymized form to any third party without the Customer's consent.

### DMCA Policy

If you have any claims that any content on our Website violates or infringes your intellectual property rights, you may send your complaint to team@kive.ai with detailed and accurate information supporting your claim.

### Feedback

We love to receive feedback, comments, ideas, proposals, and suggestions for improvements to the Services ("**Feedback**"). By submitting Feedback to us, you irrevocably assign to us all rights, titles, and interests in and to such Feedback, including all intellectual property rights therein. You acknowledge that any Feedback you provide to us is not confidential and that we will be entitled to the unrestricted use and dissemination of such Feedback for any purpose, without providing any compensation or other attribution or acknowledgment to you.

## 6. WHAT ARE THE PAYMENT TERMS?

### Subscription

The Services are provided through a subscription model. Payment for use of the Services is made yearly or monthly in advance. Each payment will cover a Subscription Period during which you will have access to the Services.

Applicable prices for the Services can be found at [https://kive.ai/pricing](https://kive.ai/pricing). The price for the Services will always be presented in the checkout before you complete your payment. All prices are set out exclusive of value added tax (VAT) and other additional taxes and charges.

Once you have completed your payment, we will send an email confirmation of your subscription, at which point a contract will come into existence between you and us. You will get access to the Services upon a successful payment.

We have the right to change the prices for the Services. If we change the prices, we will notify you in advance. Price changes will take effect at the start of the Subscription Period following the date the prices were changed. By continuing to use or access the Services after the price changes come into effect, you agree to be bound by the new prices. You are entitled to cancel your subscription at any time, and you will continue to have access to the Services throughout your current Subscription Period.

### Refunds

Unless otherwise expressly set out in these Terms, we do not provide refunds for returning a purchased subscription, credits for any partially used subscription, credits for any unused account or credits by reason of your dissatisfaction with the Services.

As the subscription gives you access to the Services (which are digital and provided instantaneously after the purchase), we do not offer a right of return (such as refunding the subscription fee).

### Payment information

In order to provide secure payments, we use a third-party payment service provider, Stripe, in our check-out. As an independent service provider, Stripe's terms and conditions ([https://stripe.com/payment-terms/legal](https://stripe.com/payment-terms/legal)) apply for the payment services. We will not have access to or store any payment card information.

The Services may be paid for by credit or debit card. You must keep the payment information accurate and updated.

You agree to pay within the set time for the payment method you choose. We have the right to close down your account until you have paid for all the charges incurred by you. Payment after the due date can entail late payment fees and interest.

Sometimes we will make available gift cards, credits and vouchers which are valid as payment method, as further described at [https://kive.ai/pricing](https://kive.ai/pricing) or as otherwise set out on the gift card, credit or voucher.

## 7. HOW IS THE AGREEMENT TERMINATED?

### Term

Your subscription commences upon your first payment for a Subscription Period, which can be one (1) month or one (1) year ("**Subscription Period**").

At the end of each Subscription Period, your subscription will be automatically renewed for one (1) month or one (1) year subscription (depending on the term of your current Subscription Period) unless terminated by you before the last day of your current Subscription Period.

### Our termination rights

We may terminate this Agreement with immediate effect by giving written notice if you:

a) commit a material breach of this Agreement that is not remedied within 14 days of receiving written notice;

b) fail to pay any amounts due within 30 days of the due date; or

c) become insolvent, file for bankruptcy or undergo similar proceedings.

### Downgrade from paid to free subscription plan

If you downgrade from a paid subscription to the free version of the Services, you will lose access to certain features and functionality available only to paid subscribers at the end of the current subscription period. Please note that if your Content exceeds the storage limits or other restrictions of the free version, we may restrict your access to such excess Content or delete such excess Content. You are responsible for downloading or removing any Content that exceeds the free version limits before the expiry of the paid subscription plan to avoid deletion.

### Termination of subscription

To terminate your subscription, go to the user settings under your account and follow the instructions.

Upon termination of your subscription, your right to access the Services included in your subscription will be revoked after the last day of your current Subscription Period, but you will still have access to the free version of the Services. Any Services still ongoing after termination of a subscription shall be carried through in accordance with these Terms. Obligations arising from any breach of contract during the term of these Terms shall not be affected by termination.

If you want to deactivate your account entirely, please contact us using the Contact Information. We will then also delete or anonymize any personal data about you, with the exception of any personal data that we are required to keep by law. Please see our Privacy Policy for more information on how we handle personal data.

### Survival

Any provisions of the Agreement that, by their nature, are intended to survive termination, shall do so, including but not limited to those pertaining to intellectual property rights, confidentiality and indemnification.

### Customer's right pursuant to EU Data Act

This section and the specific provisions below only apply to customers established in the EU/EAA or otherwise subject to the Regulation (EU) 2023/2854 of the European Parliament and of the Council of 13 December 2023 ("**Data Act**").

Notwithstanding what is otherwise stated above, and in accordance with the Data Act, you have the right to request the transfer of your data to another provider or to have your data deleted, at any time, subject to two (2) months' written notice to us. We will provide reasonable assistance to support the data transfer or deletion process.

We may charge you fees for the transfer and/or deletion of the data only to the extent permitted under the Data Act, including reasonable direct costs incurred by us due to such transfer and/or deletion. Additionally, if these Terms are terminated early pursuant to the Customer's enforcement of its rights under the Data Act, the Customer shall compensate us for any non-recoverable costs related to the remaining term of the Agreement and any other reasonable costs directly resulting from the early termination. We will provide an itemized invoice within 14 days of receiving the termination notice, and you will pay the invoiced amount within 15 days of the invoice date.

## 8. WHAT IS OUR WARRANTY AND LIABILITY?

### Limited warranties

Except for any explicit warranties provided herein, we disclaim all other warranties, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. The Services are provided "as-is" and we do not make any representations or warranties regarding their accuracy, reliability, or completeness. You assume full responsibility for your use of the Services, including but not limited to any Content, Input, Output and other material therein.

### Indemnification

You agree to indemnify, defend, and hold us harmless from any third-party claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from: i) your breach of these Terms or any applicable laws; ii) your misuse of, or activities in connection with, the Services, including any Inputs or Outputs; or iii) any Content, including Input and Output, that infringes on any third-party rights, provided however that such claims result from Customer's breach of these Terms or unauthorized use of the Content. This indemnification shall not apply to claims arising from our negligence, willful misconduct, breach of these Terms, or defects in the Services attributable to us.

### Limitation of liability

Our liability to you will be limited as follows:

we shall not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, or any indirect or consequential loss arising under or in connection with any contract between us; and

our total liability to you for all other losses arising under or in connection with any contract between us, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall be limited to the total fees paid or payable by the Customer to us for the Services during the twelve (12) months preceding the date of the claim. If you use the Services free of charge, we will not be liable for any damages arising out of or as a result of your use of the Services.

Downloads. Any content downloaded from or otherwise accessed through the Service (including any Output therefrom) is accessed at your own risk, and you are solely responsible for any damage to your property, including, but not limited to, your computer system and/or any device you use to access the Service, or any other loss that results from accessing such content.

## 9. OTHER IMPORTANT THINGS TO KNOW?

### Privacy.

To provide the Services and the Website we need to obtain and process certain personal information. You can read about how we process personal data in our Privacy Policy available at [https://kive.ai/privacy](https://kive.ai/privacy).

### Confidential information.

The Parties agree to treat all non-public information of the other Party as confidential and not to use such confidential information for any purpose other than for the use of the Services and performing their obligations under these Terms. Neither Party may disclose confidential information of the other Party to any third party without the prior consent of the providing Party, except as may be reasonably required to fulfill these Terms, provided that such third party is bound by confidentiality obligations. The confidentiality undertaking in this section shall remain in force for two (2) years after termination of the Services, except for trade secrets, which shall be protected without limitation in time.

### Defects and delays beyond our control (force majeure).

We are not responsible for any failure, delays or defects in providing the Services or performing any other obligations under these Terms if such failure or delay is due to circumstances beyond our reasonable control. If our sub-contractors are delayed by an event outside our control, then we will contact you as soon as possible to let you know and we will take steps to minimize the effect of the delay. Provided that we do this, we will not be liable for defects and delays caused by the event, but if there is a risk of substantial defect or delay you may contact us to end the agreement and receive a refund for any Services you have paid for but not received.

### Applicable law and dispute resolution.

Swedish law shall apply to these Terms and our legal relationship in general. If you have any complaints, please contact our support department by using any of our Contact Information. We will always first try to solve your complaints through discussions between you and our support department. If we do not come to an understanding, any dispute, controversy or claim arising out of or in connection with the Services, these Terms or the breach, termination, or invalidity thereof, shall be finally settled by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce (the "**SCC**"). The Rules for Expedited Arbitrations shall apply, unless the SCC in its discretion determines, taking into account the complexity of the case, the amount in dispute and other circumstances, that the Arbitration Rules shall apply. In the latter case, the SCC shall also decide whether the Arbitral Tribunal shall be composed of one or three arbitrators. The seat of arbitration shall be Stockholm, and the language to be used in the arbitral proceedings shall be Swedish or English.

### Changes to the Terms.

We may modify these Terms at any time by posting an updated version available via link on the website or Services. In the event of changes that are not minor and may affect you, you will be notified via email. By continuing to access or use our Services after any revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, you are no longer authorized to use the Services.

## 10. HOW CAN YOU REACH OUT TO US?

If you have any questions or would like to reach out to us, you can always contact us by using the contact details below:

Email: team@kive.ai

**Company information:**\
To Labs AB, Reg. No: 559188-6733\
Sofiagatan 5, 11640 Stockholm