# Kive's Privacy Policy Last updated: November 11, 2025 We care about privacy and protecting the Personal Data handled by us. All Personal Data is Processed in accordance with Applicable Law. In this Policy we describe how and the purposes for which we use your personal information as well as what lawful basis we use and what measures we take to protect Personal Data. We also provide information on how you exercise the rights you have linked to our Processing of Personal Data. ## Why and who? To Labs AB ("**we**" or "**us**") is the Controller of all Personal Data listed in this Privacy Policy (the "**Policy**"). This Policy provides information on how we handle Personal Data when you as a Customer or Website visitor (“**you**”) communicate with us, use the Services or visit our Website. ## Definitions "**Account**" means the account that you register and create on the Site. "**Applicable Law**" refers to the legislation applicable to the Processing of Personal Data, including the GDPR, supplementary national legislation, as well as practices, guidelines and recommendations issued by a national or EU supervisory authority. "**Controller**" is the company/organisation that decides for what purposes and in what way Personal Data is to be processed and is responsible for the Processing of Personal Data in accordance with Applicable Law. “**Cookies**” means small text files that are sent from the Website and stored on your computer, cell phone or any other device that you use to visit the Website.  “**Customer**” is any user of the Services who has created an Account. "**Personal Data**" is all information relating, directly or indirectly, to an identifiable natural person. "**Processing**" means any operation or set of operations which is performed on Personal Data,e.g.storage, modification, reading, handover and similar. "**Processor**" is the company/organisation that processes Personal Data on behalf of the Controller and can therefore only process the Personal Data according to the instructions of the Controller and the Applicable Law. "**Services**" means the Kive platform for media asset hosting and management, collaboration, data enrichment, smart discovery, search and more, available at [https://kive.ai](https://kive.ai). “**Website**” means our website (https://kive.ai) relating to the Services. ## Our role as a Controller The information in this Policy covers Personal Data Processing for which we are the Controller. As a Controller we are responsible for the Processing for which we decide the purpose of ("the why") and the means for the Processing (what methods, what Personal Data and for how long it is stored).  We collect and process data that you provide us in order to:  - provide our Services to you - foster an in-app community - ensure secure access to your Account - provide Customer service and support - send newsletters and updates over email - obey with legal requirements - develop our Services - keep the Website running and secure - promote and market our Services ## Our Processing of Personal Data We have a responsibility to describe and demonstrate how we fulfil the requirements that are imposed on us when we Process your Personal Data. This section aims to describe that Processing of Personal Data is necessary for the purposes stated above and that we have identified the lawful basis for the Processing. ### Lawful basis **Consent** - We may Process your Personal Data after you have given your consent to the Processing. Information regarding the Processing is always provided in connection to the request of consent. **Performance of a contract** - The Processing is necessary for the performance of a contract entered between us and you, or to prepare for entering into an agreement with you. **Legitimate interest** - We may Process Personal Data if we have assessed that the Processing is necessary for the purposes of a legitimate interest and your fundamental rights and freedoms do not override our interests. **Legal obligation** - We are required by laws and regulations to Process Personal Data as a result of our business. ### For how long do we store your Personal Data? We will keep your Personal Data as long as it is necessary for the purpose for which it was collected. Depending on the lawful basis on which we support the Processing, this may be regulated in a contract, be dependent on valid consent, be stated in legislation, or follow by an internal assessment based on a legitimate interest assessment. In the list below, we indicate, where possible, the period during which the Personal Data will be stored or the criteria used to determine the storage period.  ### Why do we use your Personal Data? 1. **Processing and purpose of Processing**:To provide the Services\ **Personal Data**:Name, username, occupation, profile picture, content you upload to Kive, file and folder name of the content, redacted payment information. **Source:** You.\ **Lawful basis:**  Performance of a contract - Terms of Service\ **Storage period:** Until you delete the content or your Account.   2. **Processing and purpose of Processing:** To provide AI-powered generation and related functionality\ **Personal Data:** Text, images, video, or other material that you choose to input into the Services and that may include Personal Data. **Source:** You.\ **Lawful basis:** Performance of a contract – Terms of Service.\ **Storage period:** Until you delete the content or your Account. Please note that you should avoid including Personal Data in prompts, uploads, or other materials unless it is necessary for the use of the Services. 3. **Processing and purpose of Processing:** User authentication\ **Personal Data:** Email, name, and your Google profile picture if you sign up or log in by using your Google account. **Source:** You or Google if you sign up or log in by using your Google account.\ **Lawful basis:**  Performance of a contract - Terms of Service. \ **Storage period:** Until you delete your Account.  4. **Processing and purpose of Processing:** Customer service and support\ **Personal Data:** Name, email, additional optional information you provide us with. **Source:** You.\ **Lawful basis:** Performance of a contract - Terms of Service\ **Storage period:** 2 years after your latest interaction.  5. **Processing and purpose of Processing:** Send newsletters, updates and marketing material\ **Personal Data:** Name, username, e-mail.  **Source:** You.\ **Lawful basis:** The legitimate interest of marketing our Services to our Customers.\ **Storage period:** Until you unsubscribe to newsletters, updates, or marketing material.  6. **Processing and purpose of Processing:** Bookkeeping\ **Personal Data:** Name, order details, redacted payment information. **Source:** You.\ **Lawful basis:** Legal obligation\ **Storage period:** As long as it is necessary to fulfil our bookkeeping obligations under applicable accounting legislation. 7. **Processing and purpose of Processing:** Advertising\ **Personal Data:** Pseudonymized email address. **Source:** You.\ **Lawful basis:** The legitimate interest of advertising our Services to new prospects by building user audiences.\ **Storage period:** Until the purpose of the processing is completed. ## Your rights You are the one in control of your Personal Data and we always strive to ensure that you can exercise your rights as efficiently and smoothly as possible. **Access** - You always have the right to receive information about the Processing of data that concerns you. We only provide information if we have been able to verify that it is you that are requesting the information. **Rectification** - If you find that the Personal Data we Process about you is incorrect, let us know and we will fix it! **Erasure** - Do you want us to completely forget about you? You have the right to be forgotten and request deletion of your Personal Data when the Processing is no longer necessary for the purpose for which it was collected. If we are required to retain your information under Applicable Law or a contract that we have entered with you, we will ensure that it is Processed only for the specific purpose set forth in such Applicable Law or contract. We will thereafter erase the information as soon as possible.  **Objections** - Do you disagree with our assessment that a legitimate interest for Processing your Personal Data overrides your interest in protecting your privacy? Don't worry - in such case, we will review our legitimate interest assessment. Of course, we add your objection to the balance and make a new assessment to see if we can still justify our Processing of your Personal Data. If you object to direct marketing, we will immediately delete your personal information without making an assessment. **Restriction** - You can also ask us to restrict our Processing of your Personal Data. You have the right to have us erase or restrict the use of your Personal Data that is no longer needed for the purposes we collected the Personal Data for. **Data portability** - We may provide you with the data that you have submitted to us or that we have received from you in connection with a contract that we have entered with you. You will receive your information in a commonly used and machine-readable format that you can transfer to another Personal Data Controller. **Withdraw consent** - If you have given consent to one or several specific Processing(s) of your Personal Data, you have the right to withdraw your consent at any time and thus ask us to terminate the Processing immediately. Please note that you can only withdraw your consent for future Processing of Personal Data and not for Processing that has already taken place. **Rights under the EU Data Act** - If you are located in the EU/EEA, you also have rights under the EU Data Act (Regulation (EU) 2023/2854). You may request the transfer or deletion of your data, subject to reasonable notice and Applicable Law. We will provide reasonable assistance to support such requests in accordance with our Terms of Service. ### How you use your rights To use your rights email us at team@kive.ai.  ## Transfer of Personal Data In order to operate our business and provide the Services, we use third-party service providers ("Processors") to help us host, store, communicate, analyse, and maintain Kive. These include infrastructure, cloud, analytics, and communication providers. We carefully select our providers and ensure that they maintain appropriate technical and organisational measures to protect Personal Data and comply with Applicable Law. In cases where our Processors transfer Personal Data outside the EU/EEA, we have ensured that the level of protection is adequate, and in compliance with Applicable Law, by controlling that either of the following requirements are fulfilled:  - the EU Commission has determined that the level of protection is adequate in the third country where the data is Processed; - the Processor has signed up to the EU Commission's standard contract clauses (SCCs) for data transfer to non-EU/EEA countries; or - the Processor has taken other appropriate safeguards prior to the transfer and that such safeguards comply with Applicable Law. We have entered into Data Processing Agreements (DPA) with all our Processors. The DPA sets out, among other things, how the Processor may Process the Personal Data and what security measures are required for the Processing. We may also need to disclose your personal information to certain designated authorities in order to fulfil obligations under Applicable Law or legally binding judgements. ### Transfer of Personal Data to another Controller In order to provide secure payments, we use the third-party payment service Stripe in our check-out. To provide you with payment options, they need to access your payment information. The service provider is considered as a Controller for the transaction and payment data and is responsible for your data being Processed in accordance with Applicable Law to ensure secure transactions. ## Processing of aggregated and anonymized data We may process aggregated and anonymized usage data that cannot be used to identify you. This includes information such as usage frequency, feature engagement, and system performance metrics. Such data is used to operate, maintain and improve our Services and to ensure reliability and performance. Because it cannot be linked back to you, it is not considered Personal Data under Applicable Law. ## Security measures We take technical and organisational measures to ensure that your Personal Data is Processed securely and protected from loss, abuse and unauthorised access. Our security measures include login and password management, authorization control, access control level, and entry control, and back-up solutions. ## Our usage of Cookies We use Cookies and similar tracking techniques to analyse the use of our Website and Services so that we can give you the best user experience. Cookies allow us to e.g. recognise the device you use next time you visit the Website, provide certain essential functions and to monitor user behaviour on the Website. We use analytics and advertising tools (for example Google Analytics, Meta Pixel and similar technologies) to understand how our Services are used and to improve user experience. Information on these tools and how to manage your preferences is available in our Cookie Policy. ### What Cookies do we use? We use the following types of Cookies: **Operation and optimisation** - These Cookies help us ensure that the Website is working as it should. We use these Cookies based on our legitimate interest to give you access to our Website and Services upon your request. **Security** - These Cookies help us increase the security by preventing, detecting and managing harmful activities on the Website. We use these Cookies based on our legitimate interest to prevent fraud and unauthorized access. **Performance** - These Cookies analyse how you use the Website and monitors the Website's performance. This helps us to identify and manage potential problems. A performance Cookie can e.g. keep track of the traffic on different pages and give us information on how long it takes for a page to load. We use these Cookies based on our legitimate interest to monitor our website's performance. **Marketing** - By collecting information on how you interact with the Website, these Cookies helps us to be more relevant in our communication with you and improve your experience. These Cookies are often placed by a third party with the intent to handle performance for ads, show ads and / or build user profiles in order to display ads elsewhere. We use these Cookies based on your consent. **Preference** - These Cookies remembers your choices on the Website (e.g. username, language etc.) and tells us how you have interacted with the Website so that we can personalise the Service. We use these Cookies based on your consent. **Other tracking technologies** - These techniques will help us understand how you use the Website. This can e.g. be a small, transparent picture that is embedded in a Website or in an e-mail and it collects data such as your IP-address, information about your device, your location etc. We use these Cookies based on your consent. ### Third party Cookies We use both first party Cookies and third-party Cookies. First party Cookies are set by the Website on your device and can therefore only be read by you or us. Third party Cookies are set by another party than us when you visit the Website. Third-party Cookies can e.g. help us understand the needs of our users and give us information on how effective our marketing is. Third-party Cookies may in some cases be used on other websites. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it.  ### How long are Cookies stored? There are two types of Cookies; session Cookies and permanent Cookies. Session Cookies are deleted when you close the browser (e.g. Internet explorer, Safari or Google Chrome) and permanent Cookies remain on your device after you have closed the browser. Permanent Cookies will be stored for until it reaches its expiry date or until you remove it.  ### Managing Cookies When you visit the Website for the first time, we ask for your consent to use third party Cookies. If you no longer wish to store the Cookies you have accepted, you can go to your web-browser settings and accept, deny or remove Cookies (usually under "Help", "Settings" or "Edit"). Note that you will likely not be able to use all Services on the Website if you choose to deny Cookies. ## If we don’t keep our promise If you think that we are not Processing your Personal Data correctly, even after you have notified us of this, you are always entitled to submit your complaint to the Swedish Authority for Privacy Protection. More information about our obligations and your rights can be found at www.imy.se\ You can contact the authority via e-mail at: [imy@imy.se](mailto:datainspektionen@datainspektionen.se) ## Changes to this policy We reserve the rights to make changes to this Policy. In the event that the change affects our obligations or your rights, we will inform you about the changes in advance so that you are given the opportunity to take a position on the updated policy. ## Contact Please contact us if you have questions about your rights or if you have any other questions about how we Process your Personal Data: [team@kive.ai](mailto:team@kive.ai) ## Company information To Labs AB is an entity registered in Sweden.  **Registered address**: Sofiagatan 5, 11640 Stockholm\ **Reg. No**: 559188-6733\ **VAT Reg. No**: SE559188-673301