Change your background to red

Cut the product out and set it on a strong red ground, in your browser, for free.

How to put your product on a red background

1

Start from a photo

Click "Start from a photo" and pick a PNG or JPG of any size. The cutout runs in your browser, so the image is never uploaded to a server.

2

Keep the red fill

Red (#ff3b30) is already selected once the background is gone. Swap it for any other colour with the swatches or the picker.

3

Download the result

Download a PNG with the background already composited in, ready for a listing, a deck or an ad.

When a red background is the right call

Red is the loudest ground available. It is the colour of sale, urgency and appetite, and it wins attention in a crowded feed faster than anything else — which is also why it is the easiest one to overuse.

Works for

Promotions and sale creative, food and drink, sports and energy products, and any single frame that has to stop a thumb.

Watch out for

Red bleeds. Warm-toned products pick up a cast, white packaging goes pink at the edges, and a whole grid of red frames stops reading as urgent and starts reading as noise. Keep it for the frames that need to shout.

Frequently Asked Questions

  • When should I avoid a red background?

  • Which red is this?

  • Can I use red for a marketplace listing?

Other background colours

Backgrounds are the easy part

Kive generates the whole product shot — scene, lighting and all — from photos of what you actually sell.