Change your background to grey

Cut the product out and place it on a neutral grey ground, in your browser, for free.

How to put your product on a grey background

1

Start from a photo

Click "Start from a photo" and pick a PNG or JPG of any size. The cutout runs in your browser, so the image is never uploaded to a server.

2

Keep the grey fill

Grey (#d9d9d9) is already selected once the background is gone. Swap it for any other colour with the swatches or the picker.

3

Download the result

Download a PNG with the background already composited in, ready for a listing, a deck or an ad.

When a grey background is the right call

Grey is the compromise a studio reaches after the white shot fails. It is neutral enough not to tint the product and dark enough to keep a white or pale item from dissolving, which is why catalogue photography has used a grey sweep for decades.

Works for

White, cream and metallic products, editorial catalogue grids, and any set where both light and dark items have to look like they were shot in the same room.

Watch out for

It can read as flat and cheap if the product is also mid-toned. When product and ground land at a similar brightness, either lighten the fill or add a shadow so the silhouette has somewhere to sit.

Frequently Asked Questions

  • Which grey should I use?

  • Is grey allowed as a marketplace background?

  • Why does grey look better than white for my products?

Other background colours

Backgrounds are the easy part

Kive generates the whole product shot — scene, lighting and all — from photos of what you actually sell.