The Founder

Fanny Fortin Descamps founded Fascent to reimagine the perfume experience. The collection is modular: fragrances designed to be worn alone or layered together, built for the different facets of a person and a day. The whole brand sits at a crossroads of three things luxury fragrance often forgets to put together. Eco-responsible. Cool, in the way that suggests confidence rather than effort. Inclusive.

When you sell a scent through a campaign, the image does most of the work. Perfume has no colour you can see in a feed, no shape a customer can hold, no texture they can run a thumb across. Every campaign image carries the weight of communicating something the customer cannot yet smell. Which means the image has to be exactly right. The bottle, the label, the proportions, all of it.

That is where things kept falling apart. Every AI tool Fanny tested would do something small but disqualifying. Shift a label. Slim a bottle. Redraw the logo. Beautiful images, unusable for the brand. So the team kept defaulting to full production shoots, paying for a day or two of brief, shoot, and retouch every time they needed a single visual.

The challenge

The creative brief was ambitious. Build sensory campaign worlds around each fragrance. Food, raw materials, layered textures, lifestyle settings. Images that translate the feeling of a scent into something a customer can actually see, before the bottle is ever opened.

Every AI tool Fanny's team tested broke on the same thing: brand fidelity. A label slightly off. A bottle proportion a little wrong. A logo redrawn. In premium fragrance, those small shifts make the image unusable. The product on screen has to match the product on the shelf. Every output the team got back failed that test.

Speed was the second problem. A proper studio production took a full day or two per visual. Brief, shoot, retouch. For a brand publishing across social, ads, and the site, that pace simply could not keep up with the creative pace.

Kive lets us create visuals that really look like us. Faster, and more freely.

Fanny Fortin Descamps, Founder Fascent

The turning point

The first time Fanny tried Kive, she uploaded a clean photograph of an actual Fascent bottle. Then she described the world she wanted around it. A kitchen scene built from the fragrance's raw ingredients. Soft light. Layered textures. Kive built it.

The bottle came back unchanged. Label, proportions, logo, all exactly as they were.

That was the unlock. From there, the workflow simplified to one principle. The product is the anchor. Every campaign starts with a real photograph of the actual bottle. Kive builds the universe around it. Food, textures, raw materials, lifestyle. Whatever the fragrance suggests. A visual that used to take a one-to-two-day shoot is now two hours of work, with the bottle on screen always matching the bottle on the shelf.

A visual that used to take one to two days is now done in under two hours, with 70% lower costs and a lot more content.

Fanny Fortin Descamps, Founder Fascent

On Brand fidelity

What separates Kive from every tool Fanny tested comes down to one word: control.

"For a brand like ours, every detail counts. Logo, proportions, texture, label." That is exactly where the other tools kept slipping. Kive left the product alone and built the world around it.

That single difference is what turned a piece of software into a daily creative studio. Studio-quality renders in two hours, with the bottle intact.

How she uses it

• Always start with the real bottle
  • Every campaign starts with a clean photograph of the actual product. That image is the anchor. Kive builds the world around it: the environment, the textures, the atmosphere. The bottle stays exactly as it is.
• Build a sensory universe for each fragrance
  • Each perfume has its own raw material story. Fanny's team uses Kive to translate that into imagery: rich kitchen scenes, stone and silk textures, landscapes that evoke a season. The goal is to communicate what the fragrance feels like before someone smells it. What was a two-day shoot is now a two-hour session.
• Explore directions in an afternoon
  • Trying a new creative direction used to mean commissioning a shoot and waiting. Now the team explores multiple concepts in parallel, throws out what isn't working, and refines what is. Campaigns that took weeks come together in a single session.
• Sensory video from raw ingredients
  • Beyond stills, Fascent is creating short video assets built from the raw materials of each fragrance. Petals, bark, spice, smoke. Moving visuals that communicate the scent before a bottle is ever opened.