# What Size Are Etsy Listing Photos? 2026 Guide With Amazon and Shopify > Etsy listing photos should be at least 2000 px wide and tall, with a landscape or square first photo. Compare Amazon and Shopify rules and build the full set. Published: 2026-10-14 Updated: 2026-10-14 Author: Olga Stogova Tags: etsy-listing-photos, product-image-sizes, marketplace-listing, ecommerce, ai-product-photography Canonical: https://kive.ai/learn/etsy-listing-photo-size Etsy listing photos should be at least 2000 pixels wide and 2000 pixels tall, and the first photo should be landscape or square. That is the whole official answer, as of October 2026. What trips sellers up is everything around it: thumbnails that crop off the product, transparent files that turn black, and a photo rule that matters more than the pixel count once AI is involved. ## Key takeaways - Etsy recommends listing photos of at least 2000 px on both sides; the first photo needs 635 px minimum to avoid ranking lower. - Etsy takes up to 20 photos and 2 videos per listing, and the first photo sets the shape for every photo after it. - Amazon's main image must be pure white RGB 255, 255, 255 with the product filling 85% of the frame. - Shopify accepts images up to 5000 x 5000 px and says 2048 x 2048 px usually displays best for square product images. - Etsy requires your own photos of the actual product, not renderings, so AI edits should start from a real photo. --- ## What size Etsy listing photos should be in 2026 Etsy recommends listing photos with a width and height of at least 2000 pixels, and says the first photo should be at least 635 pixels on both sides to avoid showing up lower in searches [[1]](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop). The listing editor shows an error when a photo falls short, saying listings look best with photos at least 2000 pixels wide [[2]](https://help.etsy.com/hc/en-us/articles/115015628707-How-to-Create-a-Listing). Etsy does not publish a required aspect ratio. If you want one, a 4:3 landscape file of 2667 x 2000 px is the smallest that clears 2000 px on both sides. Go larger when you can: Etsy warns that enlarging a small image can pixelate it, while shrinking a large one costs nothing [[1]](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop). ### Shoot wide, because Etsy crops three ways Etsy shows each listing photo as square, portrait and landscape thumbnails in different places, and asks for enough border that all three crops keep the whole product [[1]](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop). Its guidance contradicts itself slightly: the first photo may be landscape or square, yet the thumbnail tips say to avoid square crops. Follow the stricter line. Frame landscape, center the product, and leave space on every side. A product that touches the frame edge in your original will lose a corner in the portrait thumbnail. The first photo also sets the shape of every photo after it, so pick one orientation for the whole listing [[1]](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop). ### File types and the transparency trap Etsy supports .jpg, .gif, .png, .svg and .heic. Animated GIFs and transparent PNGs are not supported, and transparent areas appear black on Etsy [[1]](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop). That catches anyone who uploads a cut-out straight from a background remover; fill the background first. File weight matters too. Etsy notes that images over 1 MB may not finish uploading on a slow connection [[1]](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop), so a JPG at high quality is usually the practical choice for a 2000 px photo. --- ## Etsy vs Amazon vs Shopify image requirements The three marketplaces agree only on wanting large, sharp files. Amazon is the strict one: its main image must have a pure white background, RGB 255, 255, 255, with the product filling 85% of the image, on a file between 500 and 10,000 pixels on the longest side; 1,000 pixels or more turns on zoom [[5]](https://sellercentral.amazon.com/help/hub/reference/external/G1881). Amazon recommends at least six additional images and one video per listing [[5]](https://sellercentral.amazon.com/help/hub/reference/external/G1881). Etsy allows up to 20 photos and 2 videos of 5 to 15 seconds per listing [[2]](https://help.etsy.com/hc/en-us/articles/115015628707-How-to-Create-a-Listing). Shopify accepts images up to 5000 x 5000 px or 25 megapixels, under 20 MB, and says 2048 x 2048 px usually displays best for square product images [[6]](https://help.shopify.com/en/manual/products/product-media/product-media-types). A product can hold up to 250 media items [[7]](https://help.shopify.com/en/manual/products/variants/add-variants). Your theme, not Shopify, decides the final crop. | | Etsy | Amazon | Shopify | | --- | --- | --- | --- | | Recommended size | At least 2000 px wide and tall | 1,000+ px on the longest side (enables zoom) | 2048 x 2048 px for square images | | Minimum and maximum | First photo at least 635 px on both sides | 500 px minimum, 10,000 px maximum, longest side | Up to 5000 x 5000 px or 25 MP, under 20 MB | | Aspect ratio | First photo landscape or square; later photos follow its shape | No fixed ratio; product fills 85% of the main image | No fixed ratio; theme decides the crop | | Background rule | None; transparent areas display black | Main image pure white, RGB 255, 255, 255 | None | | Images per listing | Up to 20 photos and 2 videos | 1 main image; at least 6 more and 1 video recommended | Up to 250 media items per product | _Listing image rules from each marketplace's help pages, as of October 2026_ ### One shoot, three exports An Etsy original with generous margins fails Amazon, where the product must fill 85% of the frame. The reverse fails too: an Amazon main image cut tight leaves nothing for Etsy's portrait thumbnail to trim. Keep the widest, largest version as your master and export a crop per marketplace. Amazon's slot-by-slot rules, including how to check a white that only looks white, are in our guide to [AI tools for Amazon product images](/learn/best-ai-tools-amazon-product-images). For theme crops and storefront checks, see the [Shopify AI product photography guide](/learn/ai-product-photography-shopify-guide). Ads follow a different set of sizes again, covered in [Meta ad sizes](/learn/meta-ad-sizes). --- ## Etsy's photo rule matters more than the pixels Etsy requires original photos of the actual product buyers will receive, not renderings or stock photos [[3]](https://www.etsy.com/legal/policy/listing-image-requirements/253962679005). The seller policy says the same in other words: your own photographs, not artistic renderings or photos used by other sellers or sites [[4]](https://www.etsy.com/legal/sellers/). A 4000 px image that breaks this rule is a worse listing photo than a 2000 px one that follows it. The exceptions are narrow. Personalized items may use computer-generated mockups in additional images, as long as the first image shows a finished, customized item; designs printed by a production partner may use a stock mockup [[3]](https://www.etsy.com/legal/policy/listing-image-requirements/253962679005). Separately, if the item itself is created with AI, Etsy requires you to disclose it in the listing [[4]](https://www.etsy.com/legal/sellers/). ### What that means for AI-edited photos Etsy's policy text does not address AI-edited listing photos, so read it by its purpose: the buyer should see the real item. An edit that keeps your photographed product untouched and changes only the background or crop stays close to that. A generated scene that redraws the product, or shows a side you never photographed, drifts toward the renderings the policy rules out. In practice: - Make the first photo a real photo of the real item, edited at most for background and crop. - Keep color, size and detail truthful in every frame; Etsy asks you to represent items accurately in listing photos [[4]](https://www.etsy.com/legal/sellers/). - Treat generated lifestyle scenes as supporting images, and only when the product in them matches the one you ship. **Warning** This is a reading of Etsy's published policy as of October 2026, not legal or policy advice. Etsy can change its rules and decides how they apply to a listing. --- ## Make the whole listing set with the Marketplace Listing skill Kive's [Marketplace Listing skill](https://kive.ai/skills/marketplace) is a ready-made workflow the Kive agent runs for one job: a full image set for an Amazon, Etsy or Shopify listing. You name the product and the marketplace; the agent plans the set, waits for your approval, then generates it. The marketplace sets the rules it plans against, so Etsy and Amazon sets for one product differ. ### Build an Etsy listing set with Marketplace Listing **Name the product and the marketplace** Upload a product photo, paste a product link or name a saved product, and say it is for Etsy. With both named, it aims to reach the plan in two questions or fewer. If people make sense for the product, because it is worn or used on the body, it asks whether to use one of your saved characters, a model it picks, or no people. If you gave no direction for the lifestyle shots, it offers a few looks to choose from, and you can skip to keep them clean and neutral. **Read the set plan** The agent proposes the set in listing order, and each card names the buyer question it answers. The hero is always the product on pure white, filling most of the frame. Alternate angles appear only when your photos show that side; detail close-ups only for features worth zooming into; lifestyle and scale shots only when they answer a real question about use or size. When your photos show only one side, the plan says so and asks for more photos instead of inventing the back. **Approve with Go, or Adjust** Nothing is generated until you press Go. Adjust lets you cut a frame, add one or change direction, and the plan comes back with the new count. **Let it generate the set** The hero comes first and sets the lighting for the rest. When you supplied a photo, frames that keep its view, such as the white-background hero or a close-up of something the photo already shows, are made by editing your original photo rather than redrawing the product. New scenes, people and unseen angles are generated. No frame gets text, logos or watermarks. **Review and redo only what failed** Choose Redo some to remake only the frames you reject, or Yes, done to finish. Approved frames stay as they are. If one image has a single flaw, a targeted fix is cheaper than a redo; see [how to fix an AI image without regenerating it](/learn/fix-ai-image-without-regenerating). _Gold ring on a sunlit yellow surface, generated with a twisted band that does not match the product_ _The same yellow-surface frame redone with the straight cathedral band of the real ring_ _Review in practice: the first lifestyle frame twisted the band; one redo matched the ring._ ### What the skill will not do It does not invent copy. A frame planned for an infographic comes back with deliberate empty space for words you add. Posters, ads and banners with text on them belong to the Ad Creative skill, and new sizes of approved images go to Variations & Formats. It also sets aspect ratios, not exact pixel sizes, so check each export against Etsy's 2000 px recommendation before upload. The skill has no separate price; you pay credits only for the images it generates, and the skill pages run free image demos without an account, two runs a day across all skills. For Etsy specifically, put the frames edited from your own photo first and use the generated lifestyle frames with the policy section above in mind. Who it does not fit: a seller with one good photo of a one-of-a-kind item who needs a crop, not a set. Etsy's own crop tool is enough. --- ## Check every file before you upload Open each export's file details and run this list before anything goes live. 1. **Pixels on both sides.** Width and height both at least 2000 px for Etsy; at least 1,000 px on the longest side for Amazon zoom. 2. **One orientation.** Every Etsy photo in the listing shares the first photo's shape. 3. **Margin for thumbnails.** Preview the square, portrait and landscape crops in Etsy's thumbnail tool; the whole product survives all three. 4. **No transparency.** Cut-outs are flattened onto a solid background before they reach Etsy. 5. **Weight.** JPGs around 1 MB or less upload reliably on slow connections. 6. **Truth.** The product in every frame matches the one in the box: color, size, details. ### Fixing the usual failures in Kive Wrong ratio is the most common failure, and cropping makes it worse by cutting into the margin Etsy needs. [Extend canvas](https://kive.ai/docs/editing-tools/extend-canvas) grows the background toward the target ratio instead, and the Variations & Formats skill does the same in a batch without cropping or shrinking the product. [Remove background](https://kive.ai/docs/editing-tools/remove-background) produces a transparent PNG, so fill it before it goes to Etsy. Shopify stores can skip the download. With the [Kive Shopify app connected](https://kive.ai/docs/integrations/shopify), the agent can add a finished image to a product's media gallery when you ask, and it asks for your approval before it does. --- Pixels are the easy part of an Etsy listing: 2000 px or larger, framed wide, one orientation. The harder rule is Etsy's insistence on the real item, and it should decide how much of a set comes from a generator. For your next listing, shoot one large landscape original with room on every side. Make the Etsy crop first, then the Amazon and Shopify versions from the same file, and keep the master for the day a marketplace changes its sizes. ## Sources 1. [Etsy Help – Requirements and Best Practices for Images in Your Etsy Shop]() 2. [Etsy Help – How to Create a Listing]() 3. [Etsy – Listing Image Requirements]() 4. [Etsy – Seller Policy]() 5. [Amazon Seller Central – Product image requirements]() 6. [Shopify Help Center – Product media types]() 7. [Shopify Help Center – Adding variants]() ## FAQ ### What is the best size for Etsy listing photos? At least 2000 pixels on both the width and the height, which is Etsy's own recommendation. Shoot the first photo landscape or square and leave a border around the product, because Etsy crops thumbnails to square, portrait and landscape. A 4:3 file of 2667 x 2000 px is the smallest landscape size that clears the bar. ### How many photos can I add to an Etsy listing? Up to 20 photos and 2 videos per listing, with each video 5 to 15 seconds long. Use them in buyer-question order: the product clearly first, then scale, the details a buyer would zoom into, the product in use, and what is included. Twenty is a ceiling, not a target; a smaller set that answers every question works. ### Does Etsy require a white background for listing photos? No. Etsy's image requirements set file types and size recommendations but no background color, so props and lifestyle scenes are allowed even in the first photo. White becomes mandatory only on Amazon, whose main image must be pure white RGB 255, 255, 255. Avoid transparent PNGs on Etsy, though: transparent areas display black. ### Can I use AI product photos on Etsy? Etsy's policy text does not mention AI-edited listing photos. It does require your own photos of the actual product, not renderings or stock photos, and it requires disclosure when the item itself was made with AI. The safe reading: start from your own photo, keep the product unchanged, and make the first image a real photo. ### Can one image set work for Etsy, Amazon and Shopify? One shoot can, one file usually cannot. Amazon's main image needs the product filling 85% of a pure white frame, while Etsy wants landscape framing with room to crop. Keep a large original with generous margins, then export a crop per marketplace. Kive's Marketplace Listing skill plans a separate set for each marketplace you name.